Aimee is a passionate, dynamic and pioneering brand communications specialist with 20 years experience - providing senior executives at some of the world's biggest global brands with strategic communications advice and counsel, with a particular focus on entertainment partnerships to help brands tell impactful stories.
From early on in her career she knew she wanted to get into the film industry - and by putting it out there, an opportunity arose with the British Film Institute, which led to her joining DDA PR - a job she thinks she probably shouldn't have got.
Luck is when opportunity meets expertise - so when HP sponsored BFI - it was a no brainer that Aimee needed to be on that account.
At the time it felt like a long time coming - but as she looks back, it probably wasn't. When she was interviewed it was remarked if you can sell razors (Gillette was one of her brands at the time) you can sell Tom Cruise!
Patience has been Aimee's biggest challenge, but actually not getting what she wanted straight away was a blessing in disguise. Enabling her to get a grounding in brand PR that is now paying dividends in her latest venture - getting brands to partner with film makers.
She's now doing her dream job.
Aimee mentors a lot of people - her advice to others is that we don't know the whole story yet, sometimes what seems like the biggest disaster may serve us well in the future.
She sometimes wishes she could go back to her 22 year old self and say: "Trust me, you're going to be really grateful for this experience right now, it's going to come full circle."
She finds that mentoring others helps her affirm the beliefs she holds and lessons she needs to remember. Such as self care - sometimes you can get stressed when things go well - the feeling or pressure that you need to jump on this opportunity now.
In order to be the best version of herself Aimee practices transcendental meditation - every day without fail - a mantra based form of meditation.
Her intuition is stronger, she hears things differently, she has more self-awareness. When you change yourself you change 50% of any relationship you are in - so you become a different partner, friend, sibling. All of her relationships have improved, she is more tolerant, more understanding, and gives people space. She has stopped engaging in the drama. She is kinder and more compassionate.
If you enjoy listening to this podcast why not check out some of the others in season 1 & 2. Or perhaps you fancy taking part yourself? If so why not get in touch. You can find me via LinkedIn or Twitter