Coach Class

How to drive colleague engagement with Dave Barber, MD Spark Consultants

Dom Burch Season 2 Episode 10

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0:00 | 28:32

Dave Barber is an experienced internal comms professional and colleague engagement expert.

He cut his teeth in retail, having studied supply chains and worked his way through various logistics roles at Asda.

Seeking a change of scene, he took a maternity role cover in the colleague comms department and immediately found his passion for internal comms.

After leaving Asda six years ago he set up his own consultancy, taking the plunge into self-employment, while helping companies with their own communications strategies.

He also founded the LinkedIn networking group the Asda Underworld, which now boasts over 500 former employees who meet both virtually and in the real world (normally upstairs in the Adelphi for those in the know). 

Dave is a charming guy, and in great demand from former colleagues who saw him operate at Asda and now want him to do for their new organisations, what he did previously. 

But to do so, companies also need to adopt the same approach to listening and hearing what colleagues think, rather than relying on one way communication.    

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