In conversation with Owen Eastwood, high performance coach & best selling author of 'Belonging'

Owen Eastwood is a world-renowned performance coach, author of the bestselling book Belonging, and a passionate advocate for the power of connection and shared purpose. His work draws on the Māori concept of Whakapapa, emphasising the importance of understanding our place within a lineage and creating environments where individuals feel they truly belong.

Owen has worked with some of the world’s most elite teams—from the English national football team to the South African cricket team, as well as military leaders and even ballet dancers. In this podcast we explore how his unique approach helps teams unlock their potential and what we can all learn about belonging, leadership, and shared values.

Owen’s Journey
Eastwood transitioned from a 15-year legal career in London to coaching elite teams, starting accidentally by offering advice on workplace dynamics to clients of the firm. Growing up in New Zealand, Owen faced identity challenges after his father’s early death but found connection when his grandmother's Māori tribe, who recognised him and shared his ancestral lineage. This revelation profoundly shaped his life and work philosophy.

Core Themes

• Whakapapa Philosophy: Owen explains Whakapapa as a metaphorical lineage of people holding hands from the past to the future. When the “sun shines on us,” we are responsible for guarding traditions, values, and paving the way for future generations.
• Universality of Belonging: While rooted in Māori spirituality, Eastwood notes that Whakapapa resonates universally across cultures, teams, and organisations.
• Emotion in Leadership: Performance improves when leadership connects emotionally. Owen challenges sterile corporate strategies, encouraging leaders to focus on shared stories, purpose, and legacy.

Impactful Examples

• British Olympic Team: Eastwood highlighted the need to celebrate diverse contributions in a meaningful and obvious way, representing the team’s history, fostering inclusion and pride.
• Corporate & Sports Settings: Owen’s approach includes personalised rituals, emotional connection, and shared narratives. He advocates democratising practices like well-being check-ins, typically reserved for elite athletes, for all workers.

Leadership Insights

• Rituals & Identity: Simple rituals like daily mood checks or sharing team origin stories deepen connections and build trust.
• Transitions & Belonging: Successful on-boarding and off-boarding hinge on rituals that honour contributions and maintain a sense of community.
• Long-Term Legacy: Owen works to integrate future planning for team members, such as skill-building for post-career transitions.

Closing Reflections
The episode concludes with Owen’s call for leaders to embrace Whakapapa-inspired values, creating environments of belonging and shared accountability. 

If you enjoy listening to this podcast why not check out some of the others in season 1 & 2. Or perhaps you fancy taking part yourself? If so why not get in touch. You can find me via LinkedIn or Twitter