Focus, Flourish & Find Your Tribe (bab) – In conversation with the one and only Jo Reeves PCC

Jo Reeves is a highly experienced personal and business coach — armed with an impressive coaching resume, a knack for making big topics feel totally relatable, and the occasional well-placed “bab” (because you can take the girl out of Birmingham, but you can’t take Birmingham out of the girl).

With a passion for helping people build confidence and self-belief, Jo has led multiple transformational programmes. Whether she’s coaching high-flyers, working parents, or people at a crossroads, her holistic and collaborative approach helps them navigate change without losing themselves in the process.

In this week's podcast:

• Journey into Coaching

Jo’s background in the voluntary and charity sector, particularly in substance misuse, addiction recovery, and supporting high-risk women, has profoundly shaped her coaching philosophy. She has worked in probation offices, homeless hostels, and prisons, gaining firsthand experience in guiding people through profound life changes. 

• Women’s Development & Self-Belief

Jo is particularly passionate about coaching women and working parents, helping them navigate challenges such as burnout and self-confidence. She highlights the paradox faced by working parents—expected to perform at work as if they don’t have children while being fully present in their child’s life as if they don’t have a job. 

• Burnout, Grief & Change

As a coach, Jo works with professional coaches to better understand and prevent burnout, collaborating with Jayne Morris in this field. She also emphasizes how grief is present in every coaching journey—not just related to bereavement but also to loss of identity, redundancy, or life transitions. “Every change brings around a loss of some sort, whether that’s a change you instigate or a change that’s been enforced upon you.”

• Focus and Flourish Retreat

Jo, alongside Jayne Morris, Kelly Quinn, John Fleming, and Ros Coleman, is co-leading a coaching retreat designed for coaches, change-makers, and empaths. Set in a 250-acre nature reserve, the Focus and Flourish Retreat provides an immersive experience for reflection, realignment, and self-care. “When like-minded people get together, magic happens.”

• Tribe & Belonging

Jo and Dom discuss the importance of finding a supportive tribe in coaching and personal growth. Dom reflects on his experiences from Barefoot Coaching training, emphasising how deep connections can form in coaching communities. “There’s so many ills of modern society where people just haven’t got a tribe.”

• Honouring Endings & Change

Jo speaks about the power of acknowledging endings—whether in work, relationships, or personal transitions. She highlights how organisations should handle redundancies with dignity, drawing parallels to sports teams that honour former players. “Honouring an ending gives us an opportunity to clear the clutter for fresh beginnings.”

To connect with Jo, visit her website or find her on LinkedIn. She also invites those interested in the Focus and Flourish Retreat to check out Balanceology for details. Or as Jo says: “I’m always up for a cuppa and a chat.”

Thanks bab :)

If you enjoy listening to this podcast why not check out some of the others in season 1 & 2. Or perhaps you fancy taking part yourself? If so why not get in touch. You can find me via LinkedIn or Twitter